Sally Helgesen, Marshall Goldsmith [Archive.org URL]

Resistance is a powerful force, a demon that holds all of us back from making changes we know would improve the quality of our lives. Our neural systems are designed to favor the path of least resistance, the path that uses the least energy, the path we’ve created by our prior thoughts and actions. When we repeat actions or behaviors, we establish neural pathways that become our default mode of operating. We then invent rationales for why we behave as we do, which further entrenches these habits.

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