Shane Parrish

In life and business, success is about making good trade-offs. It’s not about having it all. It’s about having what matters most. We all value different things. That’s what makes life rich. Opportunity cost is what you give up when choosing; trade-offs are the balancing acts you perform when deciding between competing options. They’re two sides of the same ­ coin—whenever you make a ­trade-­off, you incur an opportunity cost for the options you didn’t choose. The key in both cases is to be thoughtful and intentional about your choices.

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