A well told story, in some ways, is the only persuasion tactic for which we don’t have good defenses for. […] That’s why I think there is a commandment about not bearing false witness, not telling false stories, because whoever set up those commandments knew somehow, that if you tell the community a false story, that’s going to stick in their brains, and they’re going to have either a false hope or a false fear, and it’s very hard to scrub that out. This is something you do not do, you do not tell false stories.
Author: BJ Fogg
Source: Farnam Street
Subjects: Concepts, Education | Scholarship, Facts | Bias, Intelligence | Knowledge, Psychology | Behavior, Stories
Source: Farnam Street
Subjects: Concepts, Education | Scholarship, Facts | Bias, Intelligence | Knowledge, Psychology | Behavior, Stories
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