It is easy to dismiss this cornucopia as information overload […] But even though it is easy to see signs of overload in our busy lives, the reality is that most of us carefully regulate this massive inflow of information to create something uniquely suited to our particular interests and needs—a rich and highly personalized blend of cultural gleanings.
The word for this process is multitasking, but that makes it sound as if we’re all over the place. There is a deep coherence to how each of us pulls out a steady stream of information from disparate sources to feed our long-term interests. No matter how varied your topics of interest may appear to an outside observer, you’ll tailor an information stream related to the continuing “stories” you want in your life—say, Sichuan cooking, health care reform, Michael Jackson, and the stock market. With the help of the Web, you build broader intellectual narratives about the world. The apparent disorder of the information stream reflects not your incoherence but rather your depth and originality as an individual.
[…]Many critics charge that multitasking makes us less efficient. Researchers say that periodically checking your e-mail lowers your cognitive performance level to that of a drunk. If such claims were broadly correct, multitasking would pretty rapidly disappear simply because people would find that it didn’t make sense to do it. Multitasking is flourishing, and so are we. There are plenty of lab experiments that show that distracting people reduces the capacity of their working memory and thus impairs their decision making. It’s much harder to show that multitasking, when it results from the choices and control of an individual, does anyone cognitive harm. Multitasking is not a distraction from our main activity, it is our main activity.
[…]Our focus on cultural bits doesn’t mean we are neglecting the larger picture. Rather, those bits are building-blocks for seeing and understanding larger trends and narratives. The typical Web user doesn’t visit a gardening blog one day and a Manolo Blahnik shoes blog the next day, and never return to either. Most activity online, or at least the kind that persists, involves continuing investments in particular long-running narratives […] Indeed, far from shortening our attention spans, the Web lengthens them by allowing us to follow the same story over many years’ time.
[…]I see it first on the Internet. If our Web surfing is sometimes frantic or pulled in many directions, that is because we care so much about so many long-running stories.
[…]As Internet analyst Clay Shirky points out, there is no information overload, only filter failure. […] Many of us are cramming ourselves with Web experiences—videos, online chats, magazines—and also fielding a steady stream of incoming e-mails, text messages, and IMs. The resulting sense of time pressure is not a pathology; it is a reflection of the appeal and intensity of what we are doing.
[…]The measure of cultural literacy today is not whether you can “read” all the symbols in a Rubens painting but whether you can operate an iPhone and other Web-related technologies. One thing you can do with such devices is visit any number of Web sites where you can see Rubens’s pictures and learn plenty about them. It’s not so much about having information as it is about knowing how to get it. Viewed in this light, today’s young people are very culturally literate indeed—in fact, they are very often cultural leaders and creators.
Source: The Wilson Quarterly (Autumn2009)
Subjects: Articles & Links, Excerpts, Information, Life & Society, Perspective, Productivity & Time Management, Thought | Inquiry
