The Four Quadrants of Conformism [Archive.org URL]

One of the most revealing ways to classify people is by the degree and aggressiveness of their conformism. Imagine a Cartesian coordinate system whose horizontal axis runs from conventional-minded on the left to independent-minded on the right, and whose vertical axis runs from passive at the bottom to aggressive at the top. The resulting four quadrants define four types of people. Starting in the upper left and going counter-clockwise: aggressively conventional-minded, passively conventional-minded, passively independent-minded, and aggressively independent-minded.

Young children offer some of the best evidence for both points.

The kids in the upper left quadrant, the aggressively conventional-minded ones, are the tattletales. They believe not only that rules must be obeyed, but that those who disobey them must be punished.

And the kids in the upper right quadrant, the aggressively independent-minded, are the naughty ones. When they see a rule, their first impulse is to question it. Merely being told what to do makes them inclined to do the opposite.

When measuring conformism, of course, you have to say with respect to what, and this changes as kids get older. For younger kids it’s the rules set by adults. But as kids get older, the source of rules becomes their peers. So a pack of teenagers who all flout school rules in the same way are not independent-minded; rather the opposite.

In adulthood we can recognize the four types by their distinctive calls, much as you could recognize four species of birds. The call of the aggressively conventional-minded is “Crush <outgroup>!” (It’s rather alarming to see an exclamation point after a variable, but that’s the whole problem with the aggressively conventional-minded.) The call of the passively conventional-minded is “What will the neighbors think?” The call of the passively independent-minded is “To each his own.” And the call of the aggressively independent-minded is “Eppur si muove.”

The four types are not equally common. There are more passive people than aggressive ones, and far more conventional-minded people than independent-minded ones. So the passively conventional-minded are the largest group, and the aggressively independent-minded the smallest.

Since one’s quadrant depends more on one’s personality than the nature of the rules, most people would occupy the same quadrant even if they’d grown up in a quite different society.

I’m biased, I admit, but it seems to me that aggressively conventional-minded people are responsible for a disproportionate amount of the trouble in the world, and that a lot of the customs we’ve evolved since the Enlightenment have been designed to protect the rest of us from them.

Why do the independent-minded need to be protected, though? Because they have all the new ideas. To be a successful scientist, for example, it’s not enough just to be right. You have to be right when everyone else is wrong. Conventional-minded people can’t do that. For similar reasons, all successful startup CEOs are not merely independent-minded, but aggressively so. So it’s no coincidence that societies prosper only to the extent that they have customs for keeping the conventional-minded at bay.

When the conventional-minded get the upper hand, they always say it’s in the service of a greater good. It just happens to be a different, incompatible greater good each time.

The conventional-minded say, as they always do, that they don’t want to shut down the discussion of all ideas, just the bad ones.

You’d think it would be obvious just from that sentence what a dangerous game they’re playing.