Without even realizing it, many internet users mistakenly assume that cyberattackers follow conventional rules of behavior. People try to reason with trolls or appeal to their better nature. These responses are similar to how you might approach a friend who’s inadvertently insulted you, or a family member who disagrees with you about something important. But trolls are not like your loved ones, and research shows that these strategies are ineffective because they misapprehend a troll’s true motives, which are usually to attract attention, exercise control, and manipulate others.
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