Andrew McAfee

For us, ultra-social human beings, all you need to do to maintain a culture is put in place the pain of social exclusion. Follow the norms, and if you don’t, we’re not going to beat you to a pulp. We’re just going to exclude you. That is legitimately and truly painful to human beings. That’s the glue that holds human cultures together, is that threat and that pain of social exclusion.

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