Berkeley author George Lakoff says, ‘Don’t underestimate Trump’
[Lakoff] understands that the way to get at people’s political opinions is by talking about values, rather than specific arguments about specific issues. He believes conservatives are much better at this than liberals and have been for a very long time. They have a much better track record of crafting political appeals by way of the appropriate value statements for their audience.
[…]
Lakoff’s core finding revolves … [ Read more ]
Authors: Daphne White, George Lakoff | Source: Berkeleyside (May 2, 2017) | Subjects: Articles & Links, Excerpts, Politics & Public Policy, Psychology | Behavior, Values