I Helped Create the Milo Trolling Playbook. You Should Stop Playing Right Into It.
In 2009, I helped sketch out a marketing campaign for an internet personality and blogger named Tucker Max. With a very limited advertising budget available for the independent movie he had written and produced, we had few options for getting the word out.
Maybe it was crazy but my thinking was that one of the best ways to get young men to go see a movie … [ Read more ]
Author: Ryan Holiday | Source: Observer (February 17, 2017) | Subjects: Articles & Links, Excerpts, Politics & Public Policy, Psychology | Behavior