It’s All Cass Sunstein’s Default
Why is a donut shop pushing bananas? Perhaps profit margins are higher on the overpriced fruit. Or maybe the shop is attempting to proclaim its good corporate citizenship by providing an uncharacteristically nutritious snack. How you feel about this — whether you’re grateful to have been prompted to make a healthier choice or irritated that even a donut shop feels the need to try to … [ Read more ]
Authors: Cass Sunstein, Sally Helgesen | Source: strategy+business (Autumn2017) | Subjects: Articles & Links, Economics | Economy, Excerpts, Life & Society, Politics & Public Policy, Psychology | Behavior
