The Psychology of Why 94 Deaths from Terrorism are Scarier than 301,797 Deaths from Guns
Risk perception used to be based on an analytical equation: you multiply the probability of an event by the potential damage of its outcome. But Paul Slovic, a professor of psychology at the University of Oregon, understood the powerful role of emotions in decision-making and altered that equation, noting that many things affect how we perceive risk:
- do you trust the person you are dealing
Author: Jenny Anderson | Source: Quartz (January 31, 2017) | Subjects: Articles & Links, Excerpts, Fear, Psychology | Behavior, Risk