Why Trump Could Be a Popular President, and How to Prevent Him from Becoming One

To understand why Trump’s Carrier stunt succeeded, it’s worth turning to a 1964 political science classic, Murray Edelman’s The Symbolic Uses of Politics. The takeaway lesson is that in politics, clear symbolic actions are often more important than results (which are often ambiguous or unclear).

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Edelman’s foundational point is that most people don’t pay close attention to the details of policy, and the news media does … [ Read more ]