James Hamblin
William Swann, a professor at the University of Texas at Austin, coined the term [identity fusion] in 2009 while studying theories of individual identity. Once fused with a group or leader, he noticed, followers seem tied to them in such a way that things are true because the leader said them. Dystopian as that may seem, it can be a coping mechanism: Orienting your sense … [ Read more ]
Author: James Hamblin | Source: The Atlantic | Subjects: Psychology | Behavior, Sociology | Anthropology